Build a Scalable Wholesale Business Powered by Proven Systems, Smart Automation, and Real Brand Relationships
Master brand direct sourcing, automated outreach, cross-border importing, and the exact systems a $100K+/month Canadian seller uses every day — so you can finally scale beyond arbitrage.
⚡ For Canadian Amazon Sellers Only — Limited Spots Available⚡
June 6 – August 8, 2026
Every Saturday, 10AM-12 PM EST ( 2 HRS)
10 Weeks · Live Sessions · Support · Canadian-Built System
INSIDE THE MASTERMIND
Here's exactly what you'll learn how to do
Step by step, session by session — everything you need to build and run a
profitable brand direct wholesale business on Amazon.
FOUNDATION
Introduction to Wholesaling
Understand how wholesale works on Amazon from a bird's-eye view
Navigate credit terms, payment, and minimum opening orders
Handle shipping, freight, and damaged merchandise
Understand the agreements and terms you'll encounter with brands
Set up funding so you're ready to place real orders
TECH SET UP
Domain & outreach system setup
Setting up your professional domain
Configure your DNS and warm up your email domain
Set up instantly for automated outreach campaigns
Build your email templates and campaign sequences
BACK END SET UP
legal, branding & professional presence
Set up your logo, website, and professional email
Understand why your branding matters to brands and reps
Hire out or DIY your business setup the right way
Register a commercial address for your business
AUTOMATION PART 1
Hire & train a VA to run your daily operations
Find and hire the right virtual assistant for your business
Train your VA with clear SOPs and day-to-day task guides
Define your VA's responsibilities so nothing slips through the cracks
Map out your own daily CEO routine step by step
AUTOMATION PART 2
Hire a prep center to handle your inventory
Understand what a prep center does and why you need one
Know what to look for when choosing the right prep center
Hand off your inventory logistics so you can focus on growth
SOURCING PART 1
Find wholesale suppliers with Smartscout
Understand the full supplier hunting strategy and why volume matters
Use your Supplier Lead History Tracker and CRM to stay organized
Run your initial sourcing searches inside Smartscout
SOURCING PART 2
Source, verify & build your supplier contact list
Use Smartscout's advanced features to go deeper on supplier leads
Pull accurate contact information for the right decision-makers
Verify leads are real and worth pursuing before you reach out
OUTREACH
Secure wholesale accounts with proven outreach
Write personalized outreach emails that actually get replies
Create a professional purchase order to send to prospects
Set up your automated email campaign from start to finish
Handle objections from brands with confidence
CROSS-BORDER
Source and sell US products in Canada
Cross products over the border the right way
Verify if US products are compliant for Canadian Amazon listings
Automate cross-border logistics through your prep center
CLOSING
Close accounts and build your wholesale order system
Price products correctly once a brand account is approved
Create real purchase orders with the right quantity rules
Know exactly how many units to buy on every order
This isn't theory. Every lesson is built from real experience running a six-seven-figure Amazon business — broken down into simple, step-by-step systems you can actually follow and implement.
By the end of this mastermind, you'll have the tools, systems, and knowledge to go out and land your first (or next) wholesale account with confidence.
What Makes This Mastermind Different
Most trainings give you vague tips built for American sellers — and send you off
to figure it out on your own. This mastermind is the opposite.
Here’s why it works:
Built exclusively for Canadian sellers — Not a US program with a Canadian label on it. Every piece of this system — business setup, supplier outreach, cross-border importing, prep centre logistics — is designed for the Canadian Amazon reality.
Taught by someone actively doing it at $100K+/month — John Concha is not a coach who used to sell. He is doing this every single month, in Canada, right now. You are getting his real playbook, not a recycled course.
The US-to-Canada sourcing system that is a secret to regular Amazon sellers— Finding US brands, verifying Canadian compliance, crossing the border commercially, and automating fulfillment. This is the piece that multiplies your supplier pool overnight.
Live coaching, not pre-recorded videos — Every session is live. Your specific questions get answered. Your outreach emails get reviewed. Your numbers get checked. Real coaching, real time.
10 weeks of support included: You are never left figuring it out alone —
While you work through the program, you have full access to ask questions, get help, and get unstuck — anytime. Every question gets a response within 24 hours, for the full 10 weeks.
Smart systems that do the heavy lifting — VA structure, prep centre setup, automated outreach, PO templates, supplier CRM. We don't just teach strategy; we give you the complete operating system so you work smarter, not harder.
Real growth path — We're not just preparing you for one good month. We're building a wholesale business with recurring brand accounts, reorder systems, and a pipeline that keeps generating revenue without constant effort.
If you’ve been stuck guessing what to sell, burning hours on products that don’t move, or just unsure how to scale…
This mastermind is your shortcut to clarity, confidence, and consistent sales.
INTRODUCING
The Brand Direct Wholesale Mastermind for
Canadian Amazon Sellers
Your proven 10-week roadmap to source real brands, open wholesale accounts, build lasting supplier relationships, and create a scalable Amazon business — powered by proven systems, smart automation, and a step-by-step plan built specifically for Canadians.
The Brand Direct Wholesale Mastermind
Your proven 10-week blueprint to build a scalable Canadian wholesale business — step by step.
Build your Amazon wholesale business and land your first brand accounts with a proven, step-by-step system designed specifically for Canadian sellers. Learn from John Concha — a Canadian seller doing $100K+/month — who is sharing his entire playbook, including the US-to-Canada sourcing system that most sellers never access.
Become a confident wholesale seller by following a clear roadmap, leveraging automated systems, and building real brand relationships — with smart prep centre and VA systems handling the operational heavy lifting so you can focus on what matters most: finding brands, securing accounts, and growing.
Start with the right system, the right coach, and the right community...
and scale with confidence.
When You Join The Wholesale Mastermind...
You're not just joining a training — you're getting a proven, step-by-step system to build your wholesale business and land real brand accounts, without guesswork or overwhelm.
YOU’LL GET INSTANT ACCESS TO:
🎥 10 weekly LIVE sessions with John & Sheryl — Every Saturday at 10AM-12PM EST. Real coaching, real Q&A, real feedback on your actual business. All sessions are recorded.
💬 10 weeks in the exclusive Skool community — Ask questions between sessions, celebrate wins, get support, and stay accountable with other Canadian wholesale sellers.
📧 John's Instantly automated outreach system — His exact email sequences, warm-up process, and campaign templates. Modify it and launch it immediately.
📋 Supplier Lead Tracking CRM — John's full system to manage every brand lead from first contact to open account.
📄 Brand outreach scripts & email templates — Word-for-word emails tested by someone doing $100K+/month in wholesale.
💬 Purchase order templates — Real PO documents you customize and send to brands to show up as a serious retail partner.
🏗️ VA hiring system, SOPs & daily task guides — Everything to hire a VA and hand off your daily operations.
🚚 Prep centre setup guide — How to find and set up a prep centre so products move efficiently from brand to FBA with smart logistics systems in place.
🔥+ Amazing Bonus! Check them out below
↓
🎁 Start with this
Amazing Bonuses!
When You Join The Wholesale Mastermind, You'll Also Get These FREE Bonuses
to Supercharge Your Success:
🎁 1 Month of Free Support
Access to our SKool VIP group, Canadian Brand Direct Wholesale Academy, with support, networking, and direct feedback. (Value: $291)
🎁 Airtable for Wholesale: Brand Direct Supplier Tracker
Learn how to build a clean, organized CRM using Airtable to manage your supplier outreach and never miss a follow-up again.
( Value: $197)
Total Bonus Value: $488 – Included FREE when you join the Mastermind
You can join this mastermind if…
✅ You're a Canadian Amazon seller who is ready to move into wholesale or scale what you've already started (you don't need to be an expert — John will show you everything)
✅ You have at least $3K–$5K in startup capital and are ready to take action so you can start seeing real progress
✅ You've been doing arbitrage and want to build something more stable and scalable that doesn't require constant store runs or deal hunting
✅ You want to source from real brands — both Canadian and US — and have a system for bringing those products into your Amazon business properly
✅ You want to streamline your operations with a prep centre and VA system so your time is focused on finding brands and growing — not on the day-to-day logistics
✅ You believe in this business and need structure, a proven roadmap, and a real coach who's actively doing this in Canada right now
✅ You thrive when you have accountability and a community of serious sellers doing the same thing alongside you
✅ You want to build real brand relationships that keep paying you month after month — not one-off deals that disappear
💡 Real Results From Real Canadian Sellers — Proof That the Right Coaching Changes Everything
I have one brand new wholesale student result to share so far — and I couldn't be prouder of what John and I are already building together. But I also want you to see what happens when Canadian sellers get the right coaching, the right system, and the right community behind them.
These results below are from my arbitrage students — real Canadians who showed up, did the work, and transformed their Amazon businesses. The strategies change. The coaching doesn't. This is what's possible when you stop figuring it out alone.
💡 More Feedback From Real Canadian Attendees of our past mastermind
I've been running live masterminds for Canadian Amazon sellers for years. Here's what my past students have said about the experience — the coaching, the support, the systems, and the results they achieved. This is the standard I hold myself to in everything I build — including this wholesale mastermind.
The proof is right above.
These aren’t “nice-to-have” tips — they’re the exact steps my students used to create real, profitable Amazon businesses.
You’re next.
Are You Ready to Build Your Wholesale Business?
Joining the Brand Direct Wholesale Mastermind is Simple.
Success in wholesale comes from having the right system and the right people beside you. In just 10 weeks, John and Sheryl will guide you step-by-step so you can finally build the scalable, profitable Amazon wholesale business you've been working toward.
BEST SAVINGS
PAY IN FULL — FOUNDING MEMBER
PAY IN FULL — FOUNDING MEMBER
$1,197 USD
Regular price: $3,500 USD
You save $2,303 — 66% OFF
10 weekly live sessions with John & Sheryl
10 weeks Skool community access
All templates, scripts & CRM tools
US-to-Canada sourcing system ⭐
All bonus materials included
Lifetime access to replays
PAYMENT PLAN
3 -MONTH PLAN
PAY IN FULL — FOUNDING MEMBER
$437 USD
3X PAYMENTS TOTAL: $1311 USD
Still 62% off regular $3,500
Everything in Pay in Full
First payment today
Payments 2 & 3 auto-billed monthly
Full access from Day 1
Meet Your Lead Coach
John Concha —22 Years Old, Canadian Amazon Seller, and Already Doing What Most Sellers Only Dream About.
He started where you are. Now he's sharing everything.
$3K–$5K
Minimum daily sales
25–30%
Profit margin (not ROI)
20+
Active brand partnerships
John is 22 years old. And he is already doing what most Amazon sellers spend years trying to figure out.
He started on Amazon just two years ago — first doing arbitrage for six months, then making the full switch to brand direct wholesale. Within months of that transition, his sales went from fluctuating between $30K–$50K a month with arbitrage to something far more stable and scalable. During Q4, his highest single day in sales hit $12,000 to $15,000 — in one day.
Today, John runs a minimum of $3,000 to $5,000 in daily sales with profit margins of 25–30% — and that's after ad costs. He has 20+ active brand partnerships, two virtual assistants, and his own prep centre that handles the logistics so his team can focus entirely on sourcing, purchasing, and growing.
One of his brand partnerships alone — an international brand he brought into Canada — generates $10,000 to $15,000 in monthly profit with an ROI of 100–200% after all import costs. He is not just an Amazon seller. He has become a distributor, working directly with international brands to bring their products into the Canadian market.
What makes John different is not just his results — it's how he built the system. He uses automated email outreach to contact brands at scale. He has a cross-border importing process to bring US products into Canada efficiently and cost-effectively. He has trained his VAs on exactly what to do every day. And he owns a prep centre that can receive, prep, and ship inventory — including for mastermind members who want to use it.
John went through all the trial and error so you don't have to. He paid for a coach himself when he started and says it fast-tracked his progress significantly. Now he is paying that forward — inside this mastermind, he is walking you through everything from A to Z: backend setup, brand sourcing, outreach strategy, US-to-Canada importing, VA systems, and how to close and grow real brand partnerships.
This is not recycled course content. This is John's real, active, working playbook — shared with you, step by step.
If You’re Wondering Who I Am…
Here’s my story — and why it matters for your success.
Hi there! I’m Sheryl — a full-time mom turned Amazon coach who went from earning $14/hour in a bakery to building a million-dollar business online.
and I want the same & more for you!
I’m Sheryl Marcinek – a proud FBA Coach & Consultant, and my life revolves around two incredibly important roles: being a full-time mom and a dedicated entrepreneur.
Not too long ago, I faced the same challenges many parents encounter — juggling family life while trying to make ends meet. I worked tirelessly in a bakery, earning just $14 per hour, and felt overwhelmed with the constant demands of my young children. But like many parents, I knew I had to find a better way.
That’s when fate introduced me to the world of Amazon selling. With a mix of hope and determination, I took a leap of faith, left my job, and trusted my husband to take care of our family’s finances while I pursued this new path.
Through hard work, trial and error, and a little creativity, my husband and I now run a successful million-dollar Amazon business using the Arbitrage and Wholesale strategy. It has completely transformed our life — giving us freedom, time with our kids, and financial peace of mind.
Now, my mission is to help others do the same. I’m here to guide you, support you, and share the exact steps that helped me build a real business — even when I started with no experience and very little money.
Each student I work with matters deeply to me. I celebrate every win with you, walk you through every challenge, and help you build something that lasts. Whether you're looking for a side hustle or a complete life change, I’m here to show you what’s possible.
✨ I believe dreams are possible for anyone — especially those who are willing to take the first step.
Let’s build your future together — one box, one sale, and one goal at a time.
Click >>HERE<< to listen to my story
Frequently Asked Questions
100% built for Canadians. The business setup, supplier outreach, cross-border logistics, fulfillment workflow, and compliance guidance are all designed around the Canadian seller reality. John himself is a Canadian seller actively doing this every month. This is not US content with a Canadian label on it.
This mastermind is best suited for sellers who have at least a basic understanding of how Amazon FBA works and know how to read the keepa chart. If you've been doing arbitrage and you're ready to level up, you're in exactly the right place. John starts from the foundation and builds up — nothing is assumed.
Ideally $5,000 is where you'll really start to see progress — it gives you enough to open your first brand accounts, place proper purchase orders, and start generating consistent sales. That said, $3,000 can also get you started. The key is that once you start making sales, you reinvest to keep growing your inventory and opening more accounts. The more capital you have working, the faster your business grows.
The Arbitrage Mastermind is your foundation — it teaches you how Amazon selling works, how to set up your business, how to read data, and most importantly how to read Keepa graphs, which is a critical skill before moving into wholesale. If you don't know how to read Keepa, you could buy the wrong products at wholesale quantities and lose money.
The Brand Direct Wholesale Mastermind picks up where arbitrage leaves off. This mastermind is specifically focused on building real partnerships directly with brands — sourcing from Canadian and US brands, opening wholesale accounts, automating your outreach, and creating a scalable business with consistent, repeatable inventory.
Where arbitrage teaches you to find products, wholesale teaches you to build relationships that bring the products to you.
Ideally you have a solid grasp of Amazon basics and Keepa before joining — and if you've done the Arbitrage Mastermind, you are perfectly prepared.
⌄
After purchase, you'll receive an email with a link to access the mastermind portal, where you will find the replays, future templates that will be shared, freebies, and the Zoom link for each session.
3 days prior to our first session, you will receive the invite to join our Skool community, where you will get your 10-week support.
No problem. All sessions are recorded, and the replays are available in the mastermind portal so you can catch up anytime. You'll have lifetime access ( as long as I am teaching) to all recordings.
This is exactly who this mastermind is built for. Most sellers get ignored because their business doesn't look credible and their outreach is generic. We fix both of those things in Sessions 2, 3, and 8 — and give you the templates and outreach system that actually gets responses.
The live sessions each week allow you to ask your specific questions directly before or after each session. You'll also have access to the Skool community where both Sheryl and John are active. This is not a pre-recorded course with no support — it's live and interactive.
Results depend on the work you put in. What I can guarantee is that you'll have the most complete Canadian wholesale system ever put together — including John's real playbook, live coaching, and a community to support you. Every seller who shows up and does the work gets results.
Please review our refund policy at the link below.
Since this is a digital product and you’ll receive immediate access to all bonuses and materials upon purchase, we do not offer refunds. Please make sure to do your due diligence and review all the details before purchasing to ensure this mastermind is the right fit for you.
Let's Do This — I'm All In
Join the first ever Canadian brand direct wholesale mastermind and build a
scalable, systems-powered Amazon business — step by step, with the
right people beside you.
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